Brief
Logo • Brand Design • Stationery • Print • Website Design
To undertake a rebrand which will work across all the materials required for a will writing service. We needed to reflect a friendly and approachable business that also was recognisable instantly as a will writing company rather than a solicitors firm. They also needed stationery, a brochure and a website to be consistent and eye-catching in both print and digital formats.
Solution
We worked with Roger and looked at many possible logo icons that could help represent the service they have and went through lots of different versions of the logo. In the end, the obvious symbol of a quill was favourable as it worked well with the image they wanted to portray. This image together with the colours and a serif small-cap typeface gave the impression of a traditional and safe service that was warm and friendly and welcoming.
Impact
The brand has allowed them to expand over many marketing assets and is now starting to become recognisable in its own right with its target audience. And now with a new website on start as well, the brand is growing from strength to strength.
Can we help you?
Do you have a new or a young business that needs to establish a brand identity? If so contact us today for a no obligation 30 min discovery call to see how we could help.
Email hello@artliffdesign.com or call 01773 317148